Sunlight

A reworking of the Sunlight laundry packaging was required to lure consumers to return and re-appraise the brand. Bold, break through design elements like the burst of light and use of photographic elements worked well with Sunlight's advertising slogan “Go Ahead, Get Dirty.”

The Davis design and production team also overcame the challenge of reproducing full color photography using gravure printing with only five ink colors on recycled box board.