Skippy Peanut Butter

Revitalization More

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Skippy Peanut Butter wanted to increase market share by revitalizing a dated brand image.
 
A brightly-colored sunburst graphic accents the updated Skippy wordmark and helps convey the product as a great tasting source of energy. “Skippy” the squirrel was re-illustrated to add energy and kid appeal. Strong varietal colors and concise product descriptors differentiate each product within the lineup.