Shredded Wheat

As the Post Shredded Wheat line-up grew to include multiple variants, packaging began to look inconsistent, cluttered and failed to make a prominent impact on shelf.

Minimizing on-pack communication points instantly focuses attention to the brand, product name and flavor variety. Refined typefaces and simplified images ensure easier recognition and selection on shelf. Retaining previously established variety colors ensures that packaging remains recognizable to traditional purchasers, but appears contemporary enough to attract new consumers.