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Post Toasties
Revitalization More
Our challenge was to relaunch Post Toasties Corn Flakes, along with two new offerings: Post Toasties Frosted and Post Toasties O’s.
“Classics” messaging across the product line draws attention to the relaunch and extends Toasties heritage positioning to the two new offerings. Classic Americana cues such as stars and stripes in red, white and blue are shown with a distressed look that has a vintage feel but in today’s modern sense. A basic “no frills” product representation conveys value and reminds the consumer that he/she chooses Post Toasties cereal because it is “just plain good.”
“Classics” messaging across the product line draws attention to the relaunch and extends Toasties heritage positioning to the two new offerings. Classic Americana cues such as stars and stripes in red, white and blue are shown with a distressed look that has a vintage feel but in today’s modern sense. A basic “no frills” product representation conveys value and reminds the consumer that he/she chooses Post Toasties cereal because it is “just plain good.”
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