Lipton Cup-a-Soup

Revitalization More

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Convenience has always been a driving element of the Cup-a-Soup brand. Lipton needed to maintain this equity, while promoting the relevance of the product in today’s health-conscious marketplace.
 
A stylized wordmark combined with striking food photography contemporizes the packaging and increases appetite appeal. Key health benefits are communicated with simple language in bold on-pack flashes. Color-coding helps differentiate between flavor variants, instantly creating an easier shopping experience.