Gravol

The Gravol re-design required packaging to look updated and contemporized while still remaining recognizable to current users. It needed to establish a family look to strengthen the brand on-shelf and clearly communicate key product benefits, formats and usages. The consistent arc shape helped to highlight key information across formats  and is complemented by clear benefit-driven communication. Offerings are further differentiated by strong hits of color, while an enhanced Gravol brand mark adds dimension and reinforces brand presence.