Cadbury Local Gems

Davis faced the design challenge of creating individual brand personalities outside of the Cadbury masterbrand architecture for Mr. Big, Wunderbar, Crispy Crunch and Crunchie – four top-selling chocolate bars in Canada.

An audit of historical packaging and thorough consumer research helped identify the unique equities most meaningful to consumers of each brand. Final designs enhance and contemporize these visual brand equities, clearly communicating the desired brand personality.