Ampad Stationery

Promote the Ampad brand while also communicating four distinct Ampad stationery product lines, each positioned to a unique target market. The Ampad sub-brands are Efficiency, Evidence, Gold Fibre and Envirotec. The family look ensures that product lines will be shelved together at retail, making Ampad a complete offering for all stationery retailers. The range of design appeals to specific target groups of professionals on the one hand (the Gold Fibre line) and cost conscious consumers on the other (the Efficiency line).