Dairy Oh!

Dairy Oh! packaging needs to communicate health without coming across as clinical. Davis’s revitalized design shows images of the ‘cow’ntess and the calves that are interactive and inviting; a mom and her child can enjoy them at every stage of the child’s growth. The story unfolds from one milk type to the next, as the ‘cow’ntess reads a book to the young ‘child’ who drinks homogenized milk, and enjoys report card day with the older ‘child’ who is now drinking 2% milk. The on-pack messaging is enhanced to more clearly communicate the health story of Dairy Oh! and its importance in a child’s brain development.