Bull's Eye BBQ Sauce

To revitalize this brand and re-ignite consumer interest, the re-design is contemporary, masculine, unpretentious and genuinely conveys the BBQ expertise that is inherent in the Bull's Eye brand. Bold typography, distressed textures and a re-invention of the brand's icon — the Bull – is rendered in a dynamic pose and energetic style, which graphically injects a defiant, self confident and authoritative persona into the beast. Overall, the new Bull's Eye brand empowers the consumer – he is the grilling expert envied by all.