Wildberry Cooler

Our challenge was to contemporize, reinvent and revitalize the Wildberry brand by appealing to female consumers. The sensual allure of this design is immediately recognizable on shelf and stands out against competitors in this cluttered, often obtrusive category. Ultra trendy, super stylish and dramatically different than previous packaging, this update unabashedly declares “girls night out”. Part of the reinvention included shortening the brand identity to “Wild” in order to accommodate additional flavors in the lineup.