Imperial Margarine

In redesigning Imperial margarine packaging, Davis seemlessly combined existing brand equities with Unilever's new global design strategy. The upper left quadrant establishes the trusted brand - the Imperial wordmark and crown, confidently set on a strong royal blue. Remaining quadrants speak to the product's natural source, wholesome usage and the emotional benefits of a healthy, happy lifestyle. The priority of additional communication like "Omega 3" and "100% Canola/Soy Oil" was established based on the appeal and importance of the claim to the Canadian consumer.