Diamond Shreddies

The ability to contemporize traditional brands, keep in touch with their customer base and balance a global structure with local marketing needs propelled Kraft’s marketing and design efforts in 2008. Brands like Diamond Shreddies (pictured above) experience a renaissance through a powerful alignment of package design and marketing efforts and garnered Kraft the Grand Prix at the 2008 CASSIE Canadian advertising awards.

Click here to read more about Kraft’s 2008 marketing success.