Delissio Hockey

This exciting and timely package design strengthens Delissio’s connection with the consumer’s love of hockey and delivers an integrated, prominent on-pack promotion. The Hockey Canada logo on the face panel is set against a backdrop that simulates the actual texture of a Team Canada hockey jersey. In addition, switching out the three jersey colors (home, away and practice) by flavor variety creates consumer interaction and encourages trial of all flavors. The result is a highly familiar look that is easily recognized and cherished by any proud (hockey-loving) Canadian.