Suave

Point-of-Sale & Advertising More

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Suave is positioned as a value-conscious brand and this project reflected the brand’s positioning. Budget did not allow for original, stock photography or images on Suave’s new “Naturals” display.

To position the product and satisfy client budget needs, Davis designers and imaging artists created a tropical beach scene as the perfect backdrop to highlight Suave’s wide variety of fruit-scented shampoos and conditioners.
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