Axe Maximus

This premium-looking floor display for the 18-24 male market breaks through the clutter of the antiperspirant and shower gel category with a cool, sexy, modern and masculine look that creates excitement among new users of the Axe products. Similar to the product packaging for the shower gels and body spray (and using elements from the US version), this display is hip, colorful and fun.

Winner of a Gold award at the 2010 Outstanding Marketing at Retail Achievement Awards (OMA).