Stride
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Launching new Stride gum in the already crowded confectionery displays required a design that significantly differed from the category norm.
The combination of deep colors and a bold, bling-style “S” brand mnemonic produced a dramatically simple look that stood out from the large logos, busy messaging and garish colors that typified Stride competitors. Sensory value was increased by embossed metallic finishes, while copy and graphics printed inside the pack further evolve the brand story.
The combination of deep colors and a bold, bling-style “S” brand mnemonic produced a dramatically simple look that stood out from the large logos, busy messaging and garish colors that typified Stride competitors. Sensory value was increased by embossed metallic finishes, while copy and graphics printed inside the pack further evolve the brand story.