Knorr Frozen
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Breakthrough packaging was required with Knorr’s entry into the cluttered frozen entrée segment with this revolutionary new product. The launch of this new line would also serve as a springboard to a new Knorr North American masterbrand identity.
Boxed packaging featuring plated food photography is the category norm for frozen entrées. Abandoning this approach and focusing on one delicious forkful instantly sets this product apart. Dramatic photography surrounded by a yellow and green glow provides strong appetite appeal and brand presence, while the bag format suggests a unique product and dining experience.
Boxed packaging featuring plated food photography is the category norm for frozen entrées. Abandoning this approach and focusing on one delicious forkful instantly sets this product apart. Dramatic photography surrounded by a yellow and green glow provides strong appetite appeal and brand presence, while the bag format suggests a unique product and dining experience.