Halls Naturals
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Visual appeal and positive flavor impression were key to ensure that Halls Naturals stood out as a new presence versus the competitive natural/herbal cough and cold relief tablets.
An appealing light green background sets the packaging apart from the balance of the category and reinforces natural, healthy positioning. The casual and inviting “Naturals” font, supported by the Halls endorser, increases consumer appeal and brand confidence. Contemporary, soft-focus fruit imagery in natural settings conveys both flavor promise and natural ingredients. A menthol tablet icon communicates product benefits and establishes the tablet as the hero of the package.
An appealing light green background sets the packaging apart from the balance of the category and reinforces natural, healthy positioning. The casual and inviting “Naturals” font, supported by the Halls endorser, increases consumer appeal and brand confidence. Contemporary, soft-focus fruit imagery in natural settings conveys both flavor promise and natural ingredients. A menthol tablet icon communicates product benefits and establishes the tablet as the hero of the package.