Arthur's Super Juice
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Our challenge was to create a dramatically simple design that would attract consumers to this new brand and communicate the quality ingredients. With smaller marketing budgets, Arthur’s relies heavily on shelf impact.
Packaging graphics include bold flavor colors that pop off intense black backgrounds and fruit illustrations highlighting the pure simplicity of these single ingredient drinks. The rich dark colors speak to the strong concentration of this premium beverage compelling consumers to read the label. A distinctive “Antioxidant” wordmark leads the consumer’s eye to the fruit illustrations and all text is understated to convey the brand’s confidence in its quality ingredients.
Packaging graphics include bold flavor colors that pop off intense black backgrounds and fruit illustrations highlighting the pure simplicity of these single ingredient drinks. The rich dark colors speak to the strong concentration of this premium beverage compelling consumers to read the label. A distinctive “Antioxidant” wordmark leads the consumer’s eye to the fruit illustrations and all text is understated to convey the brand’s confidence in its quality ingredients.