Baker's Premium Chocolate

As the inaugural premium offering in the Canadian baking squares category, Baker’s Premium Chocolate needed to exude indulgent dark chocolate flavor appeal and a luxurious appearance. Gold foil quickly separates this product from its closest shelf competitors and immediately establishes product quality. The hero image of a decadent baked good, the gold seal and high cocoa percentage communication combine to reinforce quality and taste, lending credibility to this new product.