Knorr Seasonings and Sauces

Knorr required a masterbrand re-design that would convey a more dynamic and contemporary brand personality for its range of sauces, seasonings and gravy mixes. An evolution of the trademark Knorr flag and color break paired with dramatic, appetizing photography conveys a more adventurous brand personality. Color-coding and minimal front panel communication further enhances the shopping experience by clearly highlighting product segments and increasing shelf impact.