Arm & Hammer Toothpaste

Arm & Hammer is a well established, trusted brand and the efficacy of baking soda as a natural cleanser is widely recognized. The re-design introduced orange behind the Arm & Hammer logo to leverage a key masterbrand equity and create a consistent family look. Prominent product wordmarks and color-coding ensure clear product differentiation and ease of shop. A metallized substrate conveys brand leadership for “best in class whitening”.