Trident Global

Trident sought a global design that delivered enhanced taste appeal, without foregoing its therapeutic heritage. With a more positive and youthful look, brand equity/efficiencies would be realized in advertising, promotion and manufacturing world-wide.

Prominent ingredient images communicated increased taste appeal. Graphics were contemporized by replacing the long-established white bar with a white burst and color splash. The logo typeface was textured through subtle shading and the angle was increased for enhanced visual impact.