Maran Illustrated
Corporate More
- Tags:
Maran needed a strong, memorable identity to compete in the crowded Instructional Book Category.
The prominent use of striking blue communicated reliability, and differentiated Maran from its largest competitors, (who already owned yellow, orange and red). A strong, easy to follow cover, spine and back architecture was developed for quick topical communication. Inner page templates utilized elements from the new design to connect the cover and contents.
The prominent use of striking blue communicated reliability, and differentiated Maran from its largest competitors, (who already owned yellow, orange and red). A strong, easy to follow cover, spine and back architecture was developed for quick topical communication. Inner page templates utilized elements from the new design to connect the cover and contents.