Mott's Fruitsations

The design for new Mott’s Fruitsations fortified apple sauces needed to communicate health benefits, retain flavor and appetite appeal while visibly differentiating the new line from the core, non-fortified lineup.

Combining friendly, health-related icons with uncomplicated copy supports the fortified positioning without looking clinical or pharmaceutical. Fruit photography anchored against vibrant color blocks conveys flavor variants and enhances appetite appeal. Retaining the existing Fruitsations brand and logo links this product to the Mott’s family.