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Lipton Pyramid Teas
Brand Extensions More
Following the successful launch of specialty “destination” flavored tea blends, Lipton extended their line to include premium fruit flavors.
Maintaining the established destination design while incorporating flavor communication required a skillful combination of visual elements. The placement and prominence of the unique pyramid tea bag ties the family together, while illustrations, variety name and romance copy help differentiate each offering on shelf.
Maintaining the established destination design while incorporating flavor communication required a skillful combination of visual elements. The placement and prominence of the unique pyramid tea bag ties the family together, while illustrations, variety name and romance copy help differentiate each offering on shelf.