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Our challenge was to promote new health credentials without compromising the “great taste” message.
Consumers can perceive a “sodium reduction” claim as a taste compromise. A flash communication highlights this claim but does not detract from the overall brand messaging. Health credentials are grouped to organize information. The “Tastes Great” tagline and appetizing product photography unite to provide taste reassurance.
Consumers can perceive a “sodium reduction” claim as a taste compromise. A flash communication highlights this claim but does not detract from the overall brand messaging. Health credentials are grouped to organize information. The “Tastes Great” tagline and appetizing product photography unite to provide taste reassurance.