Hellmann's Flavored Mayonnaise

In order to successfully re-launch Hellmann’s line of flavored mayonnaise, packaging needed to clearly communicate stronger product flavors and establish the brand’s unique personality and positioning.

 

Bold graphics establish a revitalized brand personality and instantly increases shelf impact. Realistic food photography and clear flavor communication showcase the brand’s appetite appeal and positioning. The ‘Dijonnaise’ offering was new to the flavor family, but was easily adaptable due to the design architecture of the lineup.