Breyers Cadbury Ice Cream

Co-branding Breyers with known Cadbury brands helped establish optimal consumer trust and purchase intent, as well as increasing their share of retail display space.

Cadbury brand equities (logos, colors, shapes) for Caramilk, Dairy Milk and Crispy Crunch are integrated with appetizing product illustrations to quickly and clearly communicate each product offering. A Breyers' endorser in the lower right corner assures consumers that they are purchasing Breyers quality ice cream.