Sunlight Green Clean
Brand Extensions More
- Tags:
-
Sunlight’s Green Clean was the first departure for the brand from mainstream laundry into the enviro-friendly arena. Many enviro visual and color cues were adapted to present a differentiated look. The iconic leaf with shimmering water droplets speak to this brand’s fresh, natural personality and represent the plant-based cleaning ingredients inside. The words “Green Clean” are highly visible and help substantiate the presence of the white bottle. The white palette appears uncluttered, streamlined, and hygienic. The Sunlight brand heritage is expressed in the highly recognized and prominent wordmark.