What we've been up to lately.

What we've been up to lately.

Hello, nanö

iÖGO's "nanö" reflects the masterbrand with the typestyle and umlauts; but the heightened identification with red helps nanö stand out and differentiate between segments. Meanwhile, the wide-eyed cheerful characters invite play at a greater level for the younger aged target.

Dentyne Ice Sub Zero

Davis-Dentyne-Ice-Sub-Zero

Gum’s popularity has slowed in recent years, forcing many brands to look for ways to innovate and create excitement. But how do you create a new offering consumers will actually care about?

One way to break through is to go deeper with benefits that matter most. The continued popularity of mint-flavored gum on a global scale proves that the primary purpose of chewing is still to freshen your breath*. Dentyne — the gum that leaves you with fresh breath 40 minutes after chewing — falls right in line with this major trend, and pushes innovation even further with Sub Zero, the more intense offering available in both gum and breath mints.

Dentyne partnered with Davis to bring the sub-brand to life. The design connects the North American portfolio with ice that shatters the pack’s glacial exterior. Putting a focus on its cold blast of flavor, the brand instills confidence in the added intensity of Sub Zero.

*Canadean, January 2016

Love Letters from Davis

We’re giving away LOVE again this year for Valentine’s Day! Our 2017 calendar series inspired us to look back at some of the greatest Romantic writers in the English language – Jane Austen, Charlotte Brontë, and William Shakespeare.

Download your own Davis Love Letters by clicking on the Shakespeare image.

Nine PAC Global Leadership Wins for Davis

The PAC Global Leadership Awards Gala was hosted on Wednesday night at the Package Design Matters Conference in Bonita Springs, Florida. Our president, Ron Davis was on hand to accept nine awards on behalf of the agency and our clients. The winners for brand marketing include Casa Mendosa, Buck Wild, IHOP Home Menu, Centrum Vitamints, Stride, GOOD THiNS, Hoffman’s Cheese and Halls. Lamb's Rum also took home an award for Luxury Brand Revitalization.

You can see all the winning projects in the online gallery here.

Buck Wild Wins at Mobius

2017 continues to bring good tidings for Davis, as Buck Wild received a First Place distinction at the 2016 Mobius Awards. Buck Wild is also a Best of Show Nominee in the Package Design category.

Davis-Buck-Wild-Mobius-Winner-Group

The Mobius Awards were established in 1971, originally as part of the U.S. Television and Radio Commercials Festival. One of the oldest independent international advertising competitions, Mobius celebrates outstanding work from design professionals. Entries are judged on their effectiveness and creativity by an international panel of industry professionals and executives. This year, the competition received entries from over 22 countries.

This award marks the fourth win for Buck Wild. You can see our work in the winner’s gallery here.

Congrats to our client and creative team for this win!