Webers Hamburgers

To expand in the grocery sector, Webers - a local iconic restaurant - needs a stronger image at shelf to be recognized as an authentic burger supplier. The package redesign distinguishes itself from the dominating private label brands with a bold brand name, a dramatic black backdrop, and a visual of the perfectly cooked patty fresh off the grill. The launch of a second product offering, the bucket of burgers, also disrupts the category's structural norm (the carton) and allows for the bundling of a a greater quantity of burgers.