Swirl Coolers

The redesign needs to create a consistent communication hierarchy for the brand, increase taste appeal and enhance existing equities. A holistic brand message is achieved by linking the pinwheel to the wordmark and extending the creamy attribute throughout the product line. Subtle cream cues and highlights increase appetite appeal. The wordmark is unique and ownable, visually communicating the qualities of a swirl. With minimal advertising budgets, shelf impact is of utmost importance for this brand.