Introducing Dove Men+Care! | Feb 8, 2010
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Unilever – our long-tenured client in personal care products – recently launched its new Dove Men+Care product line in Canada. Our Davis design team adapted the packaging for the Canadian market.
Dove’s new Men+Care line targets “real men” – those beyond adolescence and looking for a realistic image of manhood. The focus was born out of a global survey done by Dove that found 75% of men don't feel they are accurately portrayed in advertising. Canadian Dove Marketing Director Sharon MacLeod advises that number is even higher in Canada. She describes this product and campaign as: “A celebration of men who feel comfortable in their own skin… It's an acknowledgement and celebration of these guys. That's the premise of Dove's philosophy when it comes to men's care."
Although this product line is aimed at an entirely different gender, it directly captures the tone and spirit started in 2006 with the “Campaign For Real Beauty”.
Dove’s new Men+Care line targets “real men” – those beyond adolescence and looking for a realistic image of manhood. The focus was born out of a global survey done by Dove that found 75% of men don't feel they are accurately portrayed in advertising. Canadian Dove Marketing Director Sharon MacLeod advises that number is even higher in Canada. She describes this product and campaign as: “A celebration of men who feel comfortable in their own skin… It's an acknowledgement and celebration of these guys. That's the premise of Dove's philosophy when it comes to men's care."
Although this product line is aimed at an entirely different gender, it directly captures the tone and spirit started in 2006 with the “Campaign For Real Beauty”.
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Introducing Dove Men+Care!
Feb 8, 2010
Unilever recently hosted the official Canadian launch of its new Dove Men+Care product line.