Cadbury Moments
Point-of-Sale & Advertising More
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Our challenge was to create in-store point-of-sale items for the Cadbury Moments product launch including a pre-pack display, in-shelf tray and permanent rack.
The graceful flowing figure eight graphic on the package is carried through to all point-of-sale elements – including even the curving shape of the floor display itself that seems to lean toward the consumer. This elegance combines with rich product photography to convey the indulgent and rich taste experience that awaits. Each display item easily accommodates and highlights the luxurious flavor variants and brand image is consistently applied throughout.
The graceful flowing figure eight graphic on the package is carried through to all point-of-sale elements – including even the curving shape of the floor display itself that seems to lean toward the consumer. This elegance combines with rich product photography to convey the indulgent and rich taste experience that awaits. Each display item easily accommodates and highlights the luxurious flavor variants and brand image is consistently applied throughout.