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1. Stride Shift

   Portfolio

   An extension of the wildly successful Stride brand required a package design as unique and exciting as this flavor changing gum. Color is a commonly used convention in this category to denote flavor b...   

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2. Clorets Global

   Portfolio

   The challenge was to contemporize Clorets global branding to broaden youthful appeal while maintaining the brand’s breath freshening heritage. The dramatically simple solution increases the b...   

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3. Ben & Jerry's Ice Cream

   Portfolio

   There were several challenges to overcome in adapting the refreshed Ben & Jerry's design for the Canadian market. Popular flavor names like Cherry Garcia translated well in both English and French...   

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4. Trident Global

   Portfolio

   Trident sought a global design that delivered enhanced taste appeal, without foregoing its therapeutic heritage. With a more positive and youthful look, brand equity/efficiencies would be realized in ...   

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5. Halls Global

   Portfolio

   A consistent masterbrand strategy was required for all Halls products to reinforce premium positioning over store brands, differentiate from competitive brands and to communicate flavor range and mult...   

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6. Breyers Cadbury Ice Cream

   Portfolio

   Co-branding Breyers with known Cadbury brands helped establish optimal consumer trust and purchase intent, as well as increasing their share of retail display space. Cadbury brand equities (logos,...   

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7. Poulain 1848

   Portfolio

   Poulain, a European fine chocolate, required new graphics to exceed its quality impression against its well-known competitors. Slight modifications to the prominent "1848" logo satisfied ...   

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8. Cadbury Local Gems

   Portfolio

   Davis faced the design challenge of creating individual brand personalities outside of the Cadbury masterbrand architecture for Mr. Big, Wunderbar, Crispy Crunch and Crunchie – four top-selling ...   

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9. Stride

   Portfolio

   Launching new Stride gum in the already crowded confectionery displays required a design that significantly differed from the category norm. The combination of deep colors and a bold, bling-style &...   

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10. Halls Naturals

    Portfolio

    Visual appeal and positive flavor impression were key to ensure that Halls Naturals stood out as a new presence versus the competitive natural/herbal cough and cold relief tablets. An appealing lig...   

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