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1. Arm & Hammer Toothpaste

   Portfolio

   Arm & Hammer is a well established, trusted brand and the efficacy of baking soda as a natural cleanser is widely recognized. The re-design introduced orange behind the Arm & Hammer logo to le...   

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2. ChapStick

   Portfolio

   Although ChapStick was the number one lip balm in the U.S. market, research indicated that consumers perceived the brand as old, thick and waxy. In addition, the packaging was getting lost on the shel...   

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3. Gravol

   Portfolio

   The Gravol re-design required packaging to look updated and contemporized while still remaining recognizable to current users. It needed to establish a family look to strengthen the brand on-shelf and...   

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4. Q-Tips

   Portfolio

   Two adaptable off-shelf displays reinforce the Q-Tip brand message while capturing greater presence and impulse purchase occasions in various retail environments with differing merchandising philosoph...   

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5. Suave

   Portfolio

   Suave is positioned as a value-conscious brand and this project reflected the brand’s positioning. Budget did not allow for original, stock photography or images on Suave’s new “Natu...   

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6. Axe 3

   Portfolio

   The Axe 3 packaging and display needed to convey a unique product to consumers that was not only new to Axe but was new to the category. Consumers could apply the two-spray system in various combinati...   

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7. Dove Bold

   Portfolio

   Davis applied global design standards for Canada to maintain a strong family look across a variety of personal care products, building in cost savings for the client by sharing printing plates with Am...   

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