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1. Swirl Coolers

   Portfolio

   The redesign needs to create a consistent communication hierarchy for the brand, increase taste appeal and enhance existing equities. A holistic brand message is achieved by linking the pinwheel to th...   

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2. Arthur's Plus!

   Portfolio

   Arthur's wanted to introduce "The Plus Line" of premium flavor offerings with added functional benefits at a higher price than their core Smoothie SKUs. As the Arthur’s brand was ye...   

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3. Lipton Pyramid Teas

   Portfolio

   Following the successful launch of specialty “destination” flavored tea blends, Lipton extended their line to include premium fruit flavors. Maintaining the established destination des...   

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4. Arthur’s Smoothies

   Portfolio

   Arthur's required a commanding shelf presence to stand out from competitors in the fresh produce section. The use of shrink wrap packaging helped maximize the impression of product size. Bold fruit...   

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5. Yuban

   Portfolio

   Transitioning Yuban packaging from steel to composite containers provided an opportunity to increase face-panel messaging about sustainability and taste. Important environmental information (Rainfores...   

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6. Arthur’s Costco Demo Booth

   Portfolio

   Arthur’s wanted to take their taste-test demonstrations to market their product at Costco booths across Canada and needed a variety of materials for product demonstrations and sales materials. D...   

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7. X Games Energy

   Portfolio

   Our challenge was to design an in-store floor display and door cling that would generate brand awareness, recognition and buzz around the X Games Energy drink product launch. The explosion of act...   

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8. X Games Energy

   Portfolio

   Our challenge was to create the visual branding to support the launch of a new energy drink including name generation and images. While other energy drinks use extreme game-type events and lifesty...   

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9. Arthur's Super Juice

   Portfolio

   Our challenge was to create a dramatically simple design that would attract consumers to this new brand and communicate the quality ingredients. With smaller marketing budgets, Arthur’s relies h...   

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10. 2009 International Pentawards

    Portfolio

    Pentawards is a worldwide competition exclusively devoted to packaging design in all its forms. It is open to all who are associated with the creation and marketing of packaging. 2009 Winners were sel...   

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