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  1. Sunlight

    Portfolio

    A reworking of the Sunlight laundry packaging was required to lure consumers to return and re-appraise the brand. Bold, break through design elements like the burst of light and use of photographic el...   

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  2. 2005 PAC Awards

    Portfolio

    The Packaging Association of Canada’s biennial National Packaging Competition promotes a greater awareness of excellence in the Canadian packaging and design industries and recognizes the skills...   

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  3. Sunlight Green Clean

    Portfolio

    Sunlight’s Green Clean was the first departure for the brand from mainstream laundry into the enviro-friendly arena. Many enviro visual and color cues were adapted to present a differentiated lo...   

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  4. Sunlight Small & Mighty

    Portfolio

    While most competitors tout the advantages of 2x concentrated laundry detergent, Sunlight's 3x concentrated formula enabled replacement of the traditional 2.95 L bottle with a smaller 946 mL bottle - ...   

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