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  1. Hellmann's Squeeze

    Portfolio

    A revitalized package design retains the brand's powerful equities and mainstream brand positioning, while accommodating a new bottle size and shape for the US market. Warm, rich color tones around th...   

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  2. Hellmann's Spritzers

    Portfolio

    This small 207 mL bottle packs as much flavor as a standard 475 mL salad dressing bottle and the packaging needed to demonstrate this. Food illustrations – raspberries, lemons and the salad back...   

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  3. Hellmann's Flavored Mayonnaise

    Portfolio

    In order to successfully re-launch Hellmann’s line of flavored mayonnaise, packaging needed to clearly communicate stronger product flavors and establish the brand’s unique personality and...   

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