Capabilities
Consumer Research Tools
Strategy Less
Research helps guide and refine successful design. Davis offers quick, flexible and affordable research tools to assist clients in creating or modifying all aspects of a brand, to keep it attractive to consumers. Our custom research tools include:
Spontaneous Response Monitor™
Davis’s internet-based tool offers quick and easy, direct access to consumers, providing topline direction for new marketing initiatives and quick consumer insights.
Image Diagnostics™
Image Diagnostics is best used at the outset of entering a new category or market, to help define consumer ideals and preferences for each brand element before design work begins. The research targets consumer preferences for colors, shapes and images, identifying what they are more likely to select when faced with a choice of competing brands.
For further information on how to tap into these tools, contact our marketing strategist, Miriam Freibauer.
Spontaneous Response Monitor™
Davis’s internet-based tool offers quick and easy, direct access to consumers, providing topline direction for new marketing initiatives and quick consumer insights.
Image Diagnostics™
Image Diagnostics is best used at the outset of entering a new category or market, to help define consumer ideals and preferences for each brand element before design work begins. The research targets consumer preferences for colors, shapes and images, identifying what they are more likely to select when faced with a choice of competing brands.
For further information on how to tap into these tools, contact our marketing strategist, Miriam Freibauer.